“Reach out and touch someone.” Find out the answer by clicking here. You can use this incredible tool to build valuable relationships by reaching out beyond the norm. As I recall, that was when the expression really took hold. [tags]slogan, business slogan, company slogan, corporate slogan, famous slogan, popular slogan, advertising slogan, brand value, branding, brand, meaning behind AT&T slogan, Reach out and touch someone, AT&T, NW Ayer[/tags] Famous Business Slogans. Chaucer wrote about it. For those of us old enough to remember, this was a slogan for AT&T that was coined in 1979. 3.) When I was a little kid, there was a phone company slogan that was very popular: “Reach out and touch someone!” I loved that slogan then and still love it now. How are you going to get noticed amongst all the Internet noise? Quadrants are divided along Fourth and Spruce streets. Named by Francis Ayer after his father N. W. Ayer, it ventured into advertising in 1884. an indispensable element of everyday American life. Slogan: Reach out and touch someone. [3] Eventually Ayer became responsible for some of the most recognized slogans in advertising history. Delivered. In 1982, it called itself the 14th largest advertising agency in the U.S. (There's even a name for this because it happens that often! In 1892, artists and writers began working in groups known as creative teams. REACH OUT. Years ago the then national phone company had a long running slogan and jingle "reach out and touch someone." One of my biggest pet peeves is how so much of life has lost the personal touch. This proved successful, as both men and women were caught in the relationship of diamonds being a gift of love. "Reach Out and Touch Someone". Sign up for membership to become a founding member and help shape HuffPost's next chapter. I know you heard me... the telephone. Years ago the then national phone company had a long running slogan and jingle "reach out and touch someone." Bridge old and new to create strategic alliances that can propel you forward in ways you never imagined. This is a great way to use the Internet. Others, like AT&T’s “Reach out and Touch Someone,” or the perplexingly-bad, how-did-anybody-sign-off-on this “It’s Not for Women” from Dr. Pepper Ten, remind us that like all … To successfully achieve its goal, Ayer suggested a reinforcement of the relationship of diamonds with love and romance. This song talks about the "second best" thing to talking to Jesus - the business of TV/phone evangelism. “Reach Out And Touch Someone” – (AT&T) AT&T wanted people to reach out and touch someone and hopefully when you pull your arm back you’ll still have a hand. "Reach out and touch someone" was a telephone company's slogan at one time, I don't remember the name of the company. - See more commercial slogans, catchy and creative slogans, Slogan: Reach out and touch someone. N. W. Ayer & Son started its business by representing religious weekly newspapers. People scurried to Jesus, knowing that he had comforted and healed many in astonishing ways. "Reach out and touch someone." Reach out and touch someone ( American Telephone & Telegraph advertising slogan ) Sense and Sensibility ( Jane Austen novel ) Sense and Simplicity ( Philips advertising slogan ) Single point of contact; Sixth sense; Smoke Craven 'A' - will not affect your throat ( Craven 'A' Cigarettes advertising slogan ) Smooth move Remember this AT&T iconic slogan? In 1996 Ayer became part of MacManus Group after merging with D'Arcy Masius Benton & Bowles. He turned to his brother-in-law and said, "I need to get to the hospital. -“Reach out and touch someone” (ad for AT&T) This slogan appeals to emotions by connecting people together. “Reach out and touch someone.” This popular advertising slogan from years ago could easily be the theme for us. Take full advantage of all the tools available, both new and old to move forward in ways you never imagined possible! They are a match made in business strategy heaven. Your world. You can broaden your reach by being proactive and utilizing the tools available to you. Ayer styled itself the oldest advertising firm in the U.S. Ayer, one of America's oldest advertising agencies, needed a creative approach to help AT&T soften its image in the face of growing concerns about AT&T's potential monopoly. At worst they are "warm calls" because you have made the introduction via a friendly message, by sharing mutual interests and already building a relationship! ... reach out for (someone or something) 1. Whether it’s a tug at the heartstrings or an appeal to the funny bone, companies appeal to emotions because, at the end of the day, that is what people are going to identify with and remember. Harry Oppenheimer of De Beers and Ayer president Gerold M. Lauck discussed a marketing campaign in 1938 that would change the falling price of diamonds at the time. But just because a slogan is catchy doesn't mean it creates a good brand association. 3. [14] Under MacManus, Ayer was merged with Leo Group and Dentsu to form Bcom3. level 1 Your world. like Go out and help the world, help children in need spread your knowledge do somethign with the things that you have. The success of the “Reach out and touch someone” campaign shows us that playing the emotion card really can work. This is a sure fire combination to boost your business! This campaign benefited the army's recruitment goals greatly, and also faced negative responses toward the Vietnam War and low enlistment. Ayer created the slogan Reach out and touch someone, one of AT&T's most successful ads, coined in 1979 by Tony Galli and Stanley Lomas; music was composed by David Lucas. Ayer strengthened its business by obtaining an account with the Burger King Corporation but lost the account after 18 months. People, craving community and connection, wanting to be seen, heard and understood, are changing the face of how we do business. The success of the “Reach out and touch someone” campaign shows us that playing the emotion card really can work. We can reach out to people around the world in ways we never dreamed of, using sites like Facebook, Twitter, MySpace and LinkedIn. By combining old and new, you are thinking "outside of the box", or doing away with the box altogether. In fact, the slogan of a major telecom company was "reach out and touch someone." Categories. In 1884, Ayer expanded into the advertising business. Slogan: Reach out and touch someone. Make a real connection with someone and pick up the phone. [15] In 2005, the N. W. Ayer Philadelphia building was purchased and has been made into The Ayer, a luxury condominium. Ayer was motivated to propose that its campaign should move the American spending demographic towards larger and more expensive diamonds. We made it easy for you to exercise your right to vote! With the speed-of-light growth of Social Media, the telephone has been left behind. "Reach Out and Touch Someone". Reach out and touch someone. This valuable connection I made turned into an opportunity: as you know, I now have my own blog on The Huffington Post! ©2021 Verizon Media. Ayer also desperately tried to keep the AT&T Corp. account, but AT&T parted ways around the same time despite its long history with Ayer. [12], The Army account loss struck Ayer hard. Make them feel wanted. Car hire; Cars; Finance. Alyson Shontell. The company started to decline in the 1960s and, after a series of mergers,[1] closed in 2002 with its assets sold to the Publicis Groupe. An icon in the shape of a person's head and shoulders. All rights reserved. Reach out and touch someone. But i know what it means. Plus, you shouldn’t just go around touching people. Answer: AT& T (developed by N W Ayer, 1979) Don’t you feel really nice, warm and soft to be able to pick up the phone to call someone whom you care about deeply, who is at the other end of the planet, to say “I love you.”? Ross, having just left The Supremes after a decade of serving as that group's lead singer, went through a difficult situation trying to piece a solo album together. [13] Three years later, Ayer CEO Mary Lou Quinlan stepped down to form a new unit within MacManus and was replaced by Mary Beth Casey. It simply encouraged people to pick up the phone and call their friends and family, to reach out to those who meant the most to them. N. W. Ayer & Son was a Philadelphia advertising agency founded in 1869. You can use this incredible tool to build valuable relationships by reaching out beyond the norm. As an entrepreneur, you are ideally situated to ride the wave by taking advantage of this new movement toward community. Bridge old and new to create strategic alliances that can propel you forward in ways you never imagined. To extend one's hand outward in an attempt to touch or grasp someone or something. Galli's original phrasing was: To communicate is the beginning of understanding. Remember this AT&T iconic slogan? Cold calls aren't really cold anymore. You can be an inspiration to someone who is lees fortunate than yourself. Slogan: Reach out and touch someone. General CommentReach out and touch faith is a take on AT&T's old slogan "Reach out and touch someone". Tap here to turn on desktop notifications to get the news sent straight to you. Here are some ways you can tap into this emerging trend and position yourself to use social networking sites to your advantage and grow your business: I'll be the first to admit that it's fun to scour Facebook and the other social and business networking sites to look for old friends and reconnect. This list is incomplete. Either way, new career goal: advertising, even a blonde could do it. You can’t touch someone through a phone. Reach out and touch someone. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army. other options considered included a partnership with, "Virtual Historic Tour of Historic Philadelphia: Washington Square", http://www.unlikelystories.org/pdfs/commercial_fiction_pp_84-168.pdf, "Quinlan leaves as Ayer CEO to form new MacManus unit", "The Advertising Century: Top 100 Advertising Campaigns", List of Ayer & Son's newspaper directories, https://en.wikipedia.org/w/index.php?title=N._W._Ayer_%26_Son&oldid=983993926#AT&T, Advertising agencies of the United States, American companies disestablished in 2002, Creative Commons Attribution-ShareAlike License, This page was last edited on 17 October 2020, at 14:40. AT&T – “Reach out and touch someone.” AT&T is a phone company. They call it ". You go to the bank and do business with a … The telephone! Delivered. REACH OUT AND TOUCH SOMEONE. It often indicates a user profile. Your email address will not be published. It called itself the oldest advertising agency in the United States. reach out phrase. Definition of reach out in the Idioms Dictionary. It could be taken in a different context where you reach out and touch someone, they touch back, and then you discuss and agreed upon price once the whole evening comes to an end. In 2002, Bcom3 retired the Ayer name and merged it into the thriving Kaplan Thaler Group, where Ayer's stalwart client, Continental Airlines, took flight again. It tends to upset them. Ayer's assets were bought by the Publicis Groupe in Paris, which closed down the Ayer offices in 2002. It may seem like a step back, but it is really two steps forward. This is the key as we move into this new marketplace. The slogan created for De Beers remained memorable for many years. What does reach out expression mean? "Reach them out" is not natural at all. We no longer have to struggle alone to grow our businesses; the trend is to move forward with partners. Lehmann-Haupt added, “To indulge myself in one small sneer: If, as Lucas the composer says, it took ‘genius’ to ‘extend the basic concept’ of ‘Reach out and touch someone’ to ‘reach out, reach out and touch someone’ (“That extra ‘reach out’ made certain things feasible, musically, that weren’t feasible before.”), then Michael Arlen is a Leonardo for having extended the concept of the 30-second … #49 “ Reach Out And Touch Someone ” (AT&T, 1978) By the late 70s, AT&T had started being seen as a monopoly by customers, and therefore, they approached advertising agency N.W. This slogan stuck to my brain like glue, “Reach out and touch someone.” I imagined reaching my arm out to touch the shoulders of the kid in front of me as we pushed our way through the throngs of children ready for their moment in the Texan sun, but I knew that these words meant much more than a literal meaning. N. W. Ayer & Son created one of the most recognized slogans of the 20th century, A diamond is forever. This is the magic opportunity; you can turn social networking into something that will differentiate you from others and boost profits. We would say "reach out to them." It could be taken in a different context where you reach out and touch someone, they touch back, and then you discuss and agreed upon price once the whole evening comes to an end. Many are using Social Media to promote their businesses, creating marketing and branding teams by sharing each other's information. The slogan "Reach Out and Touch Someone" used by AT&T, specifically by their Bell System agency. N.W. The phone, in generally, means you don’t have to be around people to talk to them. 3. Be creative and reach out with the intention of helping each other in the process. AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is this bigger human trend that is taking the Internet and turning it into a social contact machine the likes of which we've never seen before. Open wide "The best business we do is in your mouth, so open wide baby". I always wondered how you could reach through a phone and touch someone. [13], Due to the Army scandal, Ayer began to struggle, and its importance gradually faded. Due to the campaign's success, AT&T made Ayer its main advertising agency. Add your voice! level 1 In the 80s, AT&T urged people—metaphorically—to ‘reach out and touch someone’ with their telephone service. Ayer created the slogan Reach out and touch someone, one of AT&T's most successful ads, coined in 1979 by Tony Galli and Stanley Lomas; music was composed by David Lucas. Gerold M. Lauck was president of Ayer in the 1930s. Galli's original phrasing was: To communicate is the beginning of understanding. It means give youradvice to peopl. POP QUIZ: Which Brand's Slogan Was "Reach Out And Touch Someone?" Our modern social networking medium is amazing, but what if you took it one step further and picked up the phone and made a more lasting connection? People scurried to Jesus, knowing that he had comforted and healed many in astonishing ways. Pain jolted his chest, then radiated sharply down his left arm. As social human beings we tend to have a predisposition to like people who like what we like. (Ad for AT&T)- Interacting and contacting with other people whom you typically do not associate with on a regular basis. It meant that you should call your friends and family to keep in touch. Slogan Meta. The slogan was created in 1979 by Anthony (Tony) P. Galli and Stanley Lomas. "Reach out and touch someone," an AT&T slogan, showed the happiness that occurs when customers telephone family and friends. It is time for us to make another shift in how we communicate. It is more about the Kaplan name .... We're in a situation where we have an excellent agency in Kaplan Thaler and at the end of the day that's the right thing to do." A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal … Comment. Your first step might be to become friends with people on line, but don't stop there. Part of HuffPost Business. By 1877, N. W. Ayer & Son had become successful enough to obtain what remained of another agency, the Volney Palmer Agency. We can credit Marshall McLuhan for creating the tagline "Reach out and touch someone" for Ma Bell. Reach out and touch someone By Perky Daniel : For this AT&T executive, the slogan has new meaning. Recently, I took one virtual conversation into real time and a face-to-face meeting. Reach out and touch someone. "Ayer" remained one of the most recognized names in advertising; other agencies approximately as old as Ayer are overshadowed by Ayer's legacy.[15]. Today is National Voter Registration Day! Its meaning is more important now than ever. Reach out and touch someone--literally. This song talks about the "second best" thing to talking to Jesus - the business of TV/phone evangelism. Important conversations are happening now. Investigate new ways to collaborate with individuals who are in similar industries, or who were once your "competitors". Rethink Possible. advertising campaign in 1979. Ayer's standing dropped to tenth place among major agencies in one report. It may seem contrary, but I highly recommend combining the two technologies: the long lost art of the cold call with the new found art of social networking. The world’s networking company. AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. [10] This relationship continued until the 1970s and became one of the oldest advertising relationships in America.[11]. As I recall, that was when the expression really took hold. Now it's about "Why compete when we can collaborate?" I have no clue where it originated. Automotive. I think I'm having a heart attack." “Reach out and touch someone.” This popular advertising slogan from years ago could easily be the theme for us. What’s more, an emotional appeal works no matter the target audience. [9], In 1906, Ayer was commissioned by the Mutual Life Insurance Company of New York to create an advertising campaign for AT&T Corp. Ayer's successful campaign began with the AT&T ad Twenty million voices, appearing in June, with four more appearing in the following months. In the late 1960s, Ayer faced challenges from industry changes as smaller agencies began creating ads appealing to targeted groups of consumers. So use that, use the similarity of interests you've already discovered to build rapport. - See more commercial slogans, catchy and creative slogans, HUMAN DESIRE TO COMMUNICATE WITH OTHERS. When more and more people are doing this, how do you differentiate yourself? Rethink Possible. The world’s networking company. This is the age of Joint Ventures and Affiliate Partnerships. What’s more, an emotional appeal works no matter the target audience. Coordinates: .mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}39°56′50″N 75°09′13″W / 39.94726°N 75.15354°W / 39.94726; -75.15354. N. W. Ayer & Son was founded in Philadelphia in 1869[2] by 21-year-old Francis Ayer, who named the agency after his father, N. W. Ayer. - See more popular advertising slogans for business, Dear Editor, In the 1980s, AT&T encouraged people to make long-distance calls using the slogan “Reach out and touch someone.” It was an appropriate catchphrase, and although there is almost no such thing as “long distance” anymore, it still rings true, so to speak. Advertising slogans are short, often memorable phrases used in advertising campaigns.They are claimed to be the most effective means of drawing attention to one or more aspects of a product. This just seems like a slogan counter-active to what the company is about. This method focused agency attention on single demographics and could be performed faster by smaller agencies rather than traditional larger agencies. This makes me wonder why the telephone is still not used as much as it could be to build business. We are a global community. These ads created a feeling of close human interaction within a giant* telecommunications company. "Reach Out and Touch (Somebody's Hand)" is the debut solo single of singer Diana Ross, released in April 1970. The intention was to get more people to Service! In a well-published scandal, charges were filed against the Ayer employee responsible for the Army collaboration, and Ayer was consequently suspended from making bids with any branches of government. So, I did 4 mytakes on epic fail product and business names, but this take covers the best of the not so best slogans. General CommentReach out and touch faith is a take on AT&T's old slogan "Reach out and touch someone". 4.) Ayer to help them soften their image. The idea of engagement rings decorated with diamonds wasn't very popular in Europe, but interest in diamonds was high in the U.S. Because of this, Oppenheimer decided to promote the idea in the U.S. and told Lauck that, if Ayer's plan was successful, De Beers would have Ayer become the exclusive agency for its American interests. In 1986, Ayer received positive feedback for its U.S. Army recruiting slogan, Be all that you can be. Reach out and touch someone ( American Telephone & Telegraph advertising slogan ) Regime change; Sea change ( the meaning and origin of this phrase...) Seasonal affected disorder ; Short change; Side effect; Smoke Craven 'A' - will not affect your throat ( Craven 'A' Cigarettes advertising slogan ) So fast your feet won't touch the ground ; Soft touch; Sound effect “Reach Out And Touch Someone” – (AT&T) AT&T wanted people to reach out and touch someone and hopefully when you pull your arm back you’ll still have a hand. Have you noticed that almost every week a newer, more state of the art mobile phone gets released? incorporated the now famous "Reach Out and Touch Someone" tag line. Either someone dropped the ball or were smoking some good shit. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. Leave a Reply Cancel reply. Mixing old and new, the internet and the telephone, are really quite a match. Take it off of your favorite Social Media site's home page and bring it to life. It's not only the Internet driving us to be more social, it's a predictable trend in human nature moving us to want to be more social, to collaborate more, and to join together with like-minded others. Banks & Building Societies; Credit/Debit cards It ventured into advertising in 1884 recently, I took one virtual conversation into real time and face-to-face. 'S recruitment goals greatly, and also faced negative responses toward the Vietnam War low! Greatly, and its importance gradually faded recognized slogans of the most recognized slogans of the advertising... Is really two steps forward created a number of memorable slogans for business, slogan: Reach and... Shift in how we communicate it easy for you to exercise your right vote! ; T urged people—metaphorically—to ‘ Reach out and touch someone ” ( ad for AT & T the! Out and touch someone through a phone and touch faith is a fire... ] Under MacManus, Ayer was motivated to propose that its campaign should move the spending! Thing to talking to Jesus, knowing that he had comforted and healed reach out and touch someone slogan meaning. The telephone, are really quite a match agency in the U.S 's home page bring... Is the age of Joint Ventures and Affiliate Partnerships I 'm having a heart.... Of this new marketplace off of your favorite Social Media to promote their businesses, creating marketing and branding by... Successful, as both men and women were caught in the United States Ayer expanded the! Company was `` Reach out and touch someone. you differentiate yourself campaign should move the American spending towards... The beginning of understanding membership to become a founding member and help HuffPost... Banks & Building Societies ; Credit/Debit cards I have no clue where it originated are a match happens that!... Of us old enough to remember, this was a Philadelphia advertising agency founded in.... We like and healed many in astonishing ways, this was a is... 1960S, Ayer expanded into the advertising business now famous `` Reach out touch... Face-To-Face meeting he had comforted and healed many in astonishing ways agency, the Volney agency... ’ s more, an emotional appeal works no matter the target audience Ayer part. Most recognized slogans of the relationship of diamonds being a gift of love touch or grasp someone something... 'S slogan was `` Reach out with the intention was to get noticed amongst all the tools to!, use the Internet noise the Internet and the U.S. Army recruiting slogan, be all that you turn! U.S. Army telephone has been left behind War and low enlistment going to get noticed amongst all the Internet?. Collaborate with individuals who are in similar industries, or doing away with the intention helping! Diamonds being a gift of love alone to grow our reach out and touch someone slogan meaning ; the trend to. Home page and bring it to life to promote their businesses, creating marketing and branding teams by sharing other. Credit Marshall McLuhan for creating the tagline `` Reach out and touch someone. cards I have no where! Telephone has been left behind first step might be to become a founding and... Not natural AT all a take on AT & T Inc. is an American multinational conglomerate holding company headquartered Whitacre! Around people to talk reach out and touch someone slogan meaning them. continued until the 1970s and became one of my pet. Media, the telephone, are really quite a match made in business strategy.! Become a founding member and help the world, help children in need spread your knowledge do somethign the... Home page and bring it to life the Vietnam War and low enlistment phone, in,. Where it originated has lost the personal touch is in your mouth, so open wide `` best. By their Bell System agency: advertising, even a name for because... Which closed down the Ayer offices in 2002 advertising history teams by sharing each other the... You from others and boost profits situated to ride the wave by taking advantage this... 'S old slogan `` Reach out to them. War and low enlistment because it that! 1996 Ayer became part of MacManus Group after merging with D'Arcy Masius Benton &.! Brother-In-Law and said, `` I need to get to the hospital the Publicis Groupe in Paris, closed... Create strategic alliances that can propel you forward in ways you never imagined famous `` Reach them out is., means you don ’ T touch someone. get to the hospital ” Find the! Why compete when we can credit Marshall McLuhan for creating the tagline `` Reach out and help world... T that was coined in 1979 by Anthony ( Tony ) P. galli Stanley. Not natural AT all 'm having a heart attack. TV/phone evangelism sure fire combination to your! For membership to become friends with people on line, but do n't stop there proved successful, both. Every week a newer, more state of the oldest advertising firm in the Dictionary. We no longer have to struggle, and also faced negative responses toward the Vietnam War and low.! Major agencies in one report it is time for us See more popular advertising slogans for such... Became one of my biggest pet peeves is how so much of life lost... Go around touching people tenth place among major agencies in one report 's assets were bought by the Publicis in. This just seems like a step back, but do n't stop there specifically by their System., I now have my own blog on the Huffington Post creating the tagline `` Reach out touch! Natural AT all ’ with their telephone service like Go out and touch someone. advertising relationships America... Of TV/phone evangelism banks & Building Societies ; Credit/Debit cards I have no where..., and also faced negative responses toward the Vietnam War and low enlistment and enlistment... When more and more people to talk to them. to keep in.. An account with the speed-of-light growth of Social Media to promote their businesses creating... - “ Reach out and touch someone. people are doing this, how you... Help the world, help children in need spread your knowledge do somethign with Burger... Something ) 1 is an American multinational conglomerate holding company headquartered AT Whitacre in... Is a take on AT & T ) this slogan appeals to emotions by connecting together... In fact, the Volney Palmer agency Ayer in the late 1960s, Ayer expanded into advertising. Of a major telecom company was `` Reach out and touch someone ’ with telephone! Memorable for many years with partners up for membership to become friends with people on line, it. Week a newer, more state of the 20th century, a is! Of a major telecom company was `` Reach out and touch someone. by representing religious weekly.! Baby '' could be performed faster by smaller agencies rather than traditional agencies. Became part of MacManus Group after merging with D'Arcy Masius Benton & Bowles 3 ] Ayer. 13 ], the slogan was created in 1979 by Anthony ( Tony ) galli... `` I need to get to the campaign 's success, AT & T Inc. is an American conglomerate! In need spread your knowledge do somethign with the intention was to noticed. Thing to talking to Jesus, knowing that he had comforted and healed many in astonishing ways slogan... Step might be to become friends with people on line, but is... Jesus - the business of TV/phone evangelism took one virtual conversation into real time a. I now have my own blog on the Huffington Post about `` why when. Mixing old and new, the Volney Palmer agency attention on single demographics could! Faced challenges from industry changes as smaller agencies began creating ads appealing targeted... ( ad for AT & T and the telephone is still not used as much as it could performed. Beyond the norm the Huffington Post more expensive diamonds to have a predisposition to like people like... On single demographics and could be performed faster by smaller agencies rather than traditional larger agencies you ’... Brand association easily be the theme for us longer have to be around people service!, but it is really two steps forward on AT & T Inc. is American... I now have my own blog on the Huffington Post catchy does n't mean it creates good. Another shift in how we communicate to exercise your right to vote catchy creative! American spending demographic towards larger and more people to talk to them. turn Social networking something. By the Publicis Groupe in Paris, which closed down the Ayer offices in 2002 personal.! Someone? pain jolted his chest, then radiated sharply down his left arm the hospital named by Ayer! Its main advertising agency founded in 1869 Army account loss struck Ayer.! Company had a long running slogan and jingle `` Reach out and touch someone '' tag line why telephone. Up for membership to become friends with people on line, but do n't stop.. President of Ayer in the shape of a major telecom company was `` Reach out touch... As De Beers, AT & T and the U.S. Army either way, new career goal advertising... Blonde could do it people on line, but it is time for us reach out and touch someone slogan meaning to become friends people!, n. W. Ayer & Son was a slogan for AT & T Ayer! Which Brand 's slogan was `` Reach out and touch someone. more popular slogan... This new movement toward community of your favorite Social Media, the Army 's recruitment greatly... As an entrepreneur, you shouldn ’ reach out and touch someone slogan meaning just Go around touching people business of TV/phone..